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Coding continued...

Now lets move on to our body text...

We have our heading and sub-heading which will look something like this on a Web page...

Portsmouth Bungalows for Rent
Portsmouth Bungalows

If the H1 or H2 tag above look too big or bulky you can redefine it using css. Full explanation on how to do this will be covered in future newsletters so be sure to subscribe.

Now lets move on to our main body text.

Keyword Density

Keyword density does not carry the amount of weight it used to do. Even so you need to make sure that your keywords appear on your website with more than 1.5% of your total body text. For each 100 words try not to go over 15% in density.

As a rough guideline which covers the main search engines, the following should work well.

Get your keywords in early in your body text. Your first paragraph after your heading tag(s) should have your primary keyword / keyword phrase appear at least twice. Preferably as the first word of your paragraph. Do NOT make the mistake of many which is to repeat a keyword constantly, such as every other word. This will be flagged as spam by the search engines and you may suffer a ranking penalty.

Once the first paragraph is completed and rich with keywords (and readable!), move on to the rest of your body text. If you are using a graphic such as a picture of a bungalow, be sure to use the alt attribute on the images you use as mentioned in the design section of this tutorial but don't use the same word more than three times on different images. The main text should of course still contain keywords, but the middle section of your body text is not quite as important as the first paragraph or first 150-250 characters of body text.

Use italic and bold once or twice on your keywords as long as it doesn't make the site look strange. A good thing to do is to have text links with keywords as link text at the very bottom of your page with a closing paragraph using your keywords just above.

If you use images as links try out the title attribute. The ABAKUS logo top left on this page uses the title attribute this time as opposed to the alt attribute. Which is better is an ongoing argument in SEO circles, so why not use title attributes on one page and alt attribute on another. An example of its use as per the logo up top is

<a title="ABAKUS Internet Marketing Home" 
	href="../index.shtml"><img src="../images/logo.gif" 
	alt="" width="177" height="99" 
	border="0"></a>

On more recent browsers you will see on mouse hover the text as you would with the alt attribute.

Most search engines look for complete source code keyword density, which would include the contents of your head tag and such things as the alt and title attribute. You can easily find out what your keyword density is online with the help of www.keyworddensity.com. We suggest you use "raw data comparison" for an excellent breakdown of keyword density. You can even add a secondary URL for comparison purposes.

Potential pitfalls

Getting search engine optimization right is not without its pitfalls, which you will need to be aware of. We have covered some in the structure and design sections so let us go a little bit deeper now...