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HTML Coding continued...

Tables

What seems to appear at the top of a web page to you and me as website visitors, is not always the same as what a search engine spider will view as top. Especially when tables are in use. This is highlighted by the fact that for example the "Contact" link on the left of your page as far as a spider is concerned comes before this text; and you see the Newsletter box to the right? That comes after the text navigation links at the very bottom of this page! The reason for this is the way tables are created. A typical 2 column table looks like this..

The source code for this table is...

<table width=300 border=1 cellspacing=0 cellpadding=7 
	align="center" bordercolor="#FF0000">

	<tr>

	<td>Side Bar</td>
		<td valign=top>
			
			Main body of text goes here
			
		</td>
	</tr>
</table>

Remembering about keyword prominence, and the need to have your keyword rich content at the top of your source code, you will see that the first text content it come across is in the left hand column "Side Bar" (blue) . So what this means is that you should place at the top of your left side bar keyword rich text. If you recall my home page you will notice that I have a paragraph before the navigation links. This was not by accident. There is a HTML trick however for simple 2 column tables which will allow the "Main body of text goes here" column to come before the "Side Bar"side bar in your source code. How to do this will be explained in the articles available through the Abakus Newsletter so be sure to subscribe now so you don't miss this quite important HTML coding work-around and other HTML solutions to common search engine optimization problems.

Frames

As promised earlier I will now go back to the subject of frame sites. Unknown to probably around 70% of webmasters, is that the content of the noframe tag is indexed by the vast majority of search engines. This means you can use the noframe tag, without the need to be too concerned about design, to optimize your frameset page. If you follow the same guidelines given throughout this tutorial and simply place your optimized body text in your noframe tag you will already have a significant improvement than the standard "Your site does not support frames" common optimization error. Do not forgot in your noframes tag to add links to your framed pages. Some search engines won't find them otherwise although nowadays more and more engines can follow frameset links/pages. There is however the problem of a framed page being found on the search engines. And once clicked upon by a searcher the page is loaded without the frameset, which commonly means no navigation side bar or worse. Hence another good reason to add text links at the bottom of your pages and of course within your noframe tag. There is a Javascript solution for calling up the original frameset and inserting the page correctly within it. How this is done with the Javascript code will be made available in a separate article for those who have subscribed to the Abakus newsletter.

Now we have our optimized web pages, we now need to look at the next step. Submitting to the search engines...