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ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
Coding
Let us just recap a little on what we have covered so far in this tutorial.
We have researched our keywords and have crafted our meta tags. The <title> tag should consist of up to six or maximum seven words using up to three main keywords. We have our heading (<H1>-<H2>) with our keywords within.
We should have something like the following...
<HTML> <head> <title>Bungalows for rent in Portsmouth</title> <meta name="keywords" content="bungalows portsmouth rent property hampshire real estate bungalow estate agency"> <meta name="description" content="Bungalows in Portsmouth to rent. Portsmouth Real Estate Ltd. has a large selection of bungalows for rent or purchase."> . . </head> <body> <h1>Bungalows in Portsmouth for rent<h1> <p>.....</p> <h2>Portsmouth Bungalows</h2> <p>.....</p> . . . </body> </HTML>
Now we have the corner stone for a highly optimized web page for an estate agency in Portsmouth, lets move on now to the main content of your page.
JavaScript and CSS
Commonly, but not in the above source code, would be CSS and Javascript definitions. If you look at the source code on this page you will see the following line within the heading tag.
<link href="../suchmaschinenoptimierung.css" rel="stylesheet" type= "text/css">
What the above line of code is doing is calling my CSS definitions from an external file named suchmaschinenoptimierung.css from the root directory of my Web server. The first few lines of the above file can be seen below...
.tbldottedbtm {
border-bottom-width: 1px;
border-bottom-style: dotted;
border-bottom-color: #FFC879;
}
.
.
.
The above was saved with Notepad but with the extension .css instead of .txt.
The javascript equivalent has already been mentioned but here again is the code to call an external Javascript file.
| <SCRIPT LANGUAGE="JavaScript" SRC="Myscript.js"> </SCRIPT> |
Wherever possible be sure to get your main keyword rich content as high up in your source code as possible. This ensures a spider finds it early and is not hampered by reams of javascript and css coding. As already mentioned, it is not only how many times your keyword appears, but also where the keyword / keyword phrases appear.
Keyword Prominence
As just mentioned, where you place your keywords can make a ranking difference. In general you want your main keyword phrases/words to be close to the top of your source code. This doesn't mean keywords should only be at the top of your page, in fact, it has been seen to help if you also have a strong concentration of keywords at the bottom of your source code as well and of course sprinkled throughout the rest of your page. Keyword prominence is believed to not only apply to total body text but also individual tags, such as the very important title tag. Try and get your main keyword as the first or second word in your title tag for example.
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