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ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
Design continued...
Up until now we have covered what search engine robots like as spider food and want to see. Let us now concentrate on the opposite, what constitutes search engine unfriendly pages and in particular search engine unfriendly design.
One of the most common hindrances to a website not getting
found with relevant terms is due to the fact it is a frames website that
has not been correctly optimized.
Frames and search engine optimization
What are framed sites?
Framed sites divide a web page into multiple independently scrollable
regions. A framed site consists of a frameset page which normally looks
something like below in the source code:
<html> <head> <title>Your frame site</title> </head> <FRAMESET COLS="200,*"> <FRAME SRC="navigation.html"> <FRAME SRC="main-frame.html"> <noframes> <body> Your browser does not support Frames! </body> </noframes> </FRAMESET> </html>
The code above could well produce a page with excellent content and the human viewer can usually see the keyword rich content you have created for your framed pages. But what you see in red
above, is precisely what the search engine robots take back to their database
to be used on their algorithms!
Frightening isn't it, the only text on this page that is going to be indexed is the title plus "Your browser does not support Frames!"
You do not have to be Einstein to work out that you are not going to rank
highly on any worthwhile search term if that is all a spider is going
to take back with it for indexation.
There are of course workarounds which do work and make drastic improvements on getting a framed website found on the search engines. However, even with professional search engine optimization of a framed web site, a non-framed website which has minimal optimization is likely to beat it in the rankings. Other reasons why framed sites are general no-no's can be found here. We will be going through some of the optimization and workarounds specific to frame sites later in this tutorial in the coding section.
ABAKUS has successfully optimized framed websites for many clients that now enjoy high rankings. It is however much, much, easier and normally makes for better rankings, if a website is not framed.
In truth it is rare when I look at a framed website that I actually see a need for the frames. Clever use of CSS and tables will almost always render frames unnecessary in the first place. If you have a small website in frames, do yourself, and your sites ranking a favour, by converting it to a non-framed site. It is definitely worth it.
The problems with framed sites are many and I seriously suggest you check out the link above which contains several pages as to the full consequences of using frames.
The next pages cover other design issues that are important to avoid in order to achieve a high ranking...
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