ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
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ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
Design continued..
Flash pages
Pure flash pages, or pages heavily loaded with flash. suffer from the same ranking problems as frame sites. There is simply not enough "spider food", hence there is invariably no meaningful ranking achieved. Again the vast majority of search engines have problems following the links in flash objects. Google and possibly now AllTheWeb to my knowledge are the only search engines with the ability to follow flash embedded links. Below is the source code of your typical flash only home page.
<HTML> <HEAD> <TITLE>My flash home page</TITLE> </HEAD> <BODY bgcolor="#000033"> <object classid="clsid:D27CDB6E-AB6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/[...]/swflash.cab..." width="100%" height="100%"> <param name=movie value="flash.swf"> <param name=quality value=high><param name="SCALE" value="exactfit"> <embed src="flash.swf" quality=high pluginspage="http://www.macromedia.com/shockwave/download/index.cgi? P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash" width="100%" height="100%" scale="exactfit"> </embed> </object> </body> </html>
Again, no prizes for guessing why flash only sites almost always receive a low ranking!
There are solutions however. At ABAKUS Internet Marketing
we have through experience found that you can achieve a reasonably high
ranking through the proper use of any one or a combination of the four
techniques listed below. In no particular order...
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Ironically enough you can place the flash page in a frameset and optimize the frameset page properly. This highlights just how search engine unfriendly pure flash sites really are.
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Call the Flash with Javascript and make good use of the <noscript> tag. The least effective optimization.
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Create a doorway page. A doorway page is essentially an entry page optimized especially for a search engine. They rarely have much content, being only entry pages, and rarely achieve high link popularity (we will discuss that later), however they are a reasonable solution for flash only sites. Be warned however that search engines generally do not like them and if you duplicate content or use tricky redirection be aware that you could be penalized. Of all the reasons quoted by proponents of doorway pages, having a Flash only site is probably the most compelling. As a general rule ABAKUS do their best to avoid the need of creating doorway pages.
These are the main, but not the only ways (other methods are quite technical and will not fit/suit this tutorial) of optimiziung a Flash page.
But do you really, really need to have all your page as Flash?
Having said all the above, it is pretty rare that a complete web page really has to be one big flash object. You can, and many search engine savvy webmasters do, add text content and text links above or below a Flash object. You should definitely add a text link to a non-flash option (you DO have a non-Flash alternative don't you?!) this will help ensure the rest of your site gets spidered. We are of the belief that flash should be used to enhance a web site but that it should not BE the web site. The odd flash object does not harm your web sites ranking as long as you have optimized html coding and text around it. One big Flash object, as in the above source code, is dooming your web site to search engine result obscurity in many cases. Flash and so called 'splash' pages (mainly one or two images with next to no text content) have their place (I suppose), but use them wisely and sparingly if possible.
Java Applets
Use Java Applets sparingly. They are unreadable to search engines and a site based on a couple of Java Applets with little text content will not rank well.
JavaScript
Extensive use of JavaScript can hinder the spidering of your web pages. Where possible place all your javascript in an external file and call it by using the following code.
<SCRIPT SRC="your_javascript_code.js"></SCRIPT>
Whereby the content of your_javascript_file.js is essentially a text file with the suffix .js (not .txt) that includes your JavaScript code that comes between script tag delimiters. This makes spidering of a page easier and generally brings your keyword rich content further up in the source code.
That concludes the design aspects of search engine optimization. Lets now move on to site structure...
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