ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
ABAKUS ist zertifiziert durch den BVDW und SEO Consultants Mitglied
ABAKUS Internet Marketing provides professional search engine marketing services. Quality search engine marketing company.
Design & SEO
The design factors on a website can make the difference between a page being in the top 10 of a search engine and languishing in the top 30. Design issues are a very important factor in achieving the very top rankings. This section will be looking at the design implications on search engine optimization and pointing you in the right direction towards a search engine friendly design.
You really want to think about your sites design BEFORE you even start coding. Here the most important factors.
1. Text, text and more text!
A web page with a large "splash" graphic and a few links embedded in an image map, commonly seen on corporate sites, is a great way how not to be found on a search engine.
First of all, there is nothing on the page for a search engine to index and run through its algorithm when someone types in a relevant search term. Secondly because the links are in an image map, it is not often a search engine will be able to follow the links and index anything else. Do not forget search engines can not read the text in a graphic. On most occasions there is no need to use graphic buttons or image maps for links. With CSS and table cell know-how, you can make profeesional looking links. This provides great search engine spider food. Think carefully whether you really need a flashy splash page as your home page. Be careful not to use a design that requires extensive graphics or Flash and go for professional text based pages that still look good instead. We are NOT advocating text only sites, just don't go over the top on the graphics front. Fewer graphics also give your site much quicker loading times as well don't forget.
2. Use <H1> and <H2> heading tags. The text content in these tags carry special weight with many search engines and are best used as closely after your body tag as possible. A very common mistake is to use a graphic as a heading when a well formulated text heading would do the job just as well without major detriment to the sites look and feel. You can always change the size or look of your heading tags through the use of CSS. Don't forget search engines won't be able to read the words in your pretty graphic headings and it is such a waste of a good opportunity to add keyword rich content. The use of heading tags can play an important role in your overall web page optimization.
<html> <head> </head> <body> <h1>Design and search engine optimization</h1> </body> </html>
3. In addition to the heading tag the bold <b>or strong <strong> tag also carry more weight for ranking purposes than normal paragraph text. Some engine like to see cursive text as well.
<html> <head> </head> <body> <h1>Design and search engine optimization</h1> <p> First sentence with <b>keyword</b> here </p> <p> <i>Keyword</i>second sentence here... </p> </body> </html>
Do not over do the bold and cursive usage. Some sites I've seen have gone completely over the top on font styling for SEO. This makes a page look odd with every keyword either bold or cursive. You really only need to do it once or twice for each keyword. Even then, the weighting boost is minimal and many top ranked sites have no keywords in bold/ italic whatsoever, so don't feel obliged to use such styling.
4. Search engines love links that contain keywords in the link text (anchor text). By link text I mean the text found inside a <a href> tag. Whether internal links or outbound links, be sure to use every opportunity to add your keywords into your links. It stands to reason therefore that generally text links are better than graphic links for SEO purposes.
I've digressed from design a little and gone a bit into coding. Sorry about that, time to move on to the implications on search engine optimization when using Frames...
Web Promotion Forum | SEO Blog | Contact